Dear

Our new shipment from England has been unloaded,
delivered, dusted, and is now ready for your review.

We really found some marvelous pieces and when I tell
you that our container was jammed full, believe me,
it was full.

We welcome you to come, browse, buy if you like and
join us in a cup of espresso. We know you won’t be
sorry! See you soon.

Dear

This is my favorite kind of letter. How many letters have
I had to write over the years advising you of a price
increase? Why, you ask, am I so happy? Read on.

This is to advise you that, for a limited period of time,
we are reducing prices on certain items in our catalog.
Take a moment to review the enclosed catalog. I have
circled in red ink the items that are temporarily reduced.
What an opportunity!

Please take advantage of these prices. If you wish to
order large quantities, or stagger shipments, give me a
call and we will try to work out mutually acceptable
terms and conditions.

In any event, get your order in, as these prices are only
in effect until [date]

I do enjoy writing this type of letter. Thank you in
advance for your order.